Week eight at University has probably been the worst for me, as I haven’t actually been there all week, instead I’ve been stuck at home, bed ridden with a chest infection and the flu – oh joy!
So I listened to the JOUR1111 lecture online, it was presented by guest speaker, John Harrison. Although I wasn’t actually there it was quite a fun lecture about ethics, which sounds rudimentary and boring I know, but in regards to Journalism it can be interesting, especially distinguishing the difference between what is bad ethics, bad taste and just plain tacky.
Mr. Harrison described Ethics as being able to be broken into three distinguishable codes:
· Deontology
· Consequentialism (Teleology)
· Virtue
Deontology is about rules, principles and duties. He commented that by following what deontology is, as a Journalist, you will do the ‘right’ thing.
Consequentialism refers to getting the right or good outcome without worrying about how you got there. Essentially saying that the end justifies the means, as the story is what is most important. This code is also seen as ‘morally bankrupt’.
Virtue comes from the philosopher Aristotle, and is basically about good habits of character. These habits are virtues such as courage, justice, temperance and prudence. They are the golden mean of behavior.
Okay so the fun in this lecture kicked in when he was showing advertisement that questioned ethical behavior and asked for the audience to record their opinion, here are some examples below:
… What do you think?


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